Senior UA Manager (AppLovin)

Senior UA Manager (AppLovin) at STUDIO42. Remote, full-time, long-term. Salary commensurate with Senior level, discussed individually. Mobile casual puzzle games. Focus on user acquisition, analytics, and marketing strategy optimization.

Project: mobile casual puzzle games. Responsibilities: - Ownership of managing and scaling ad campaigns from concept validation to LiveOps; - Analyzing campaign, creative, and playable ads performance; - Conducting A/B tests, hypothesis testing, and working with BI; - Working with ad networks and mediation; - Participating in unit economics optimization; - Contributing to the development of the company's marketing strategy.

Requirements: - Experience with mobile UA in casual / hybrid-casual games (with IAA + IAP monetization); - AppLovin: 1-2+ recent years, with successful cases - mandatory; - Meta Ads, Unity, Google Ads, TikTok, Snapchat, etc. - additional experience; - Experience with mobile attribution (AppsFlyer / Adjust); - Experience with ad mediation (AppLovin MAX, IronSource).

Conditions: - B2B contract with a Cyprus company (work through an incubator, etc. - possible); - Tax compensation; - Vacation and sick leave are paid; - Small team, flat structure with ownership.