UA Manager | Mobile Subscription Apps
Experienced UA Manager needed to launch and scale mobile subscription products, manage performance marketing budgets, and drive profitability. Full-time, fully remote.
- Launch, optimize, and scale Meta Ads, TikTok Ads, Google, and other channels - Manage full-cycle UA: hypotheses → tests → analytics → scaling - Work with paywall, onboarding, offers, and subscription funnel with the product team - Be responsible for CTR, CPI, CAC, ROAS, LTV, Trial-to-Paid, Renewal Rate, Payback - Analyze competitors, creatives, funnels, and find new growth points
- 2+ years of experience in UA / Performance Marketing with mobile subscription products - Successful case of launching a product/direction from scratch to profitability - Strong Meta Ads + experience with significant budgets - Understanding of AppsFlyer / Adapty, SKAdNetwork, ATT, and mobile analytics - Strong analytics and ownership of ROAS / ROI - Nice to have: TikTok Ads, Tier-1 GEO, paywall/onboarding/pricing tests, creative strategy
- Strong in-house development + ASO team - Budgets for scaling successful hypotheses - Minimal bureaucracy and fast decisions - Opportunity to become one of the first key people in the buying team - Impact on product and growth strategy - Full-time / fully remote - Paid vacation and sick leave, social package
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