Senior Web UA Manager

Senior Web UA Manager for an AI-companion web app. Full-time, remote or Cyprus. Scale campaigns in ad networks with a $200K monthly budget.

We are actively growing, with about $200K monthly spend. We have our own creative production and a solid analytics system. We need a strong person for web traffic to help us scale the product significantly. This is a hands-on role with high autonomy and direct impact on business growth. Responsibilities: - Manage and scale campaigns in ad networks (TrafficJunky, ExoClick, TrafficStars, etc.) for web2web funnels - Increase spend without losing efficiency: ROAS, CPA, cohort payback - Test creatives, angles, formats, placements, and campaign structures - Brief the creative production and find strong combinations together - Analyze data by geo and segments, reallocate budget to where margins are better - Work with the product team to find new growth points: offers, funnels, paywall - Build your own UA team as we grow

3+ years of experience in User Acquisition / Performance Marketing - Experience with web traffic in our niche: ad networks TrafficJunky, ExoClick, TrafficStars, ClickAdu, Adsterra and similar - Experience managing budgets from $100K per month, both hands-on and through a team - Experience with web2web subscriptions - Understanding of unit economics: LTV, cohorts, payback - Active use of AI tools in work (agents for automation, analytics) - Autonomy and result orientation Nice to have: - Experience in AI, entertainment, dating, or companion app niches - Experience with direct buy / flat-rate placements - Experience with other channels: Meta, TikTok, Google, etc. - Experience managing a team of buyers

Great growth opportunity: budgets are growing, and the role grows with them, up to Head of UA - Salary + KPI based on results - Own creative production for your briefs and ideas - Strong analytics and cohort dashboards, no need to build from scratch - Paid AI tools