PPC Specialist (Google Ads)

International fintech marketplace seeks PPC Specialist (Google Ads) for remote full-time role. Manage paid traffic campaigns, optimize performance, and reduce customer acquisition costs.

Responsibilities: - Launch, set up, and optimize Google Ads campaigns: Search, Display, Performance Max, YouTube. - Develop and implement paid traffic acquisition strategies. - Manage advertising budgets and scale effective campaigns. - Analyze key metrics: CPC, CTR, CR, CPA, CAC, ROAS. - Run A/B tests on ads, creatives, landing pages, and bidding strategies. - Work with keyword research, search queries, and negative keywords. - Set up conversion tracking and ensure its accuracy. - Work with Google Analytics 4, Google Tag Manager, and Looker Studio. - Analyze user funnels and find opportunities for conversion growth. - Regular reporting on campaign results.

Requirements: - 2+ years of experience with Google Ads. - Hands-on experience launching and scaling campaigns independently. - Strong understanding of Google Ads algorithms and automated bidding strategies. - Experience with Google Analytics 4 and Google Tag Manager. - Ability to analyze traffic performance against business metrics, not just ad account data. - Experience optimizing campaigns for CPA, CAC, and ROAS. - Proficient in Excel / Google Sheets. - Analytical mindset, autonomy, and result orientation. Nice to have: - Experience advertising financial services in Google Ads, including passing financial advertiser verification.

- Compensation discussed individually. - Fully remote. - Opportunities for growth within the team.