User Acquisition Manager (Google Ads)

User Acquisition Manager (Google Ads) for mobile apps at Municorn. Remote full-time, salary based on candidate request. Manage and optimize Google Ads campaigns for mobile apps and web funnels.

In this role you will: • Manage and optimize Google Ads campaigns for mobile apps and web funnels (iOS, Android, Web). • Improve performance of current campaigns, test hypotheses, and scale successful approaches. • Plan and allocate ad budgets, forecast results, and control KPIs: CPA, ROAS. • Analyze campaign performance and conversion across funnel stages, find growth points. • Set up and control tracking, ensure data quality, and resolve analytics issues with the technical team. • Prepare reports and recommendations for improvement. • Collaborate with creative, product, analytics, and technical teams.

• At least 4 years of experience in performance marketing, with at least 2 years in Google Ads. • Practical experience with Google Ads for mobile apps and web funnels: UAC/App Campaigns, Search, Display, Performance Max, Demand Gen. • Experience managing ad budgets and optimizing campaigns based on CPA and ROAS. • Understanding of mobile attribution and specifics of iOS traffic acquisition. • Experience with AppsFlyer / Adjust, GA4, Firebase or similar analytics and tracking tools. • Strong analytical skills and a data-driven approach to decision making. • Ability to independently run campaigns and effectively collaborate with cross-functional teams. • Experience with subscription products is a plus. • English - Intermediate or higher.

21 working days of vacation plus paid sick leave. Probation period - 3 months. Great benefits: compensation for education and foreign language courses, medical insurance, corporate events online and offline worldwide, and much more. Details in private messages - *****