PPC Specialist (Google Ads)

International fintech marketplace seeks PPC Specialist (Google Ads) to manage and optimize paid traffic campaigns. Fully remote.

Responsibilities: - Launch, configure, and optimize Google Ads campaigns: Search, Display, Performance Max, YouTube. - Develop and implement paid traffic acquisition strategies. - Manage advertising budgets and scale effective campaigns. - Analyze key metrics: CPC, CTR, CR, CPA, CAC, ROAS. - A/B tests of ads, creatives, landing pages, and bidding strategies. - Work with semantic core, search queries, and negative keywords. - Set up conversion tracking and ensure accuracy. - Work with Google Analytics 4, Google Tag Manager, and Looker Studio. - Analyze user funnels and find opportunities to increase conversion. - Regular reporting on campaign results.

Requirements: - At least 2 years of experience with Google Ads. - Practical experience in independently launching and scaling campaigns. - Solid understanding of Google Ads algorithms and automated bidding strategies. - Experience with Google Analytics 4 and Google Tag Manager. - Ability to analyze traffic effectiveness by business metrics, not just ad account data. - Experience optimizing ad campaigns for CPA, CAC, and ROAS. - Strong skills in Excel / Google Sheets. - Analytical thinking, independence, and result orientation. Nice to have: - Experience advertising financial services on Google Ads, including passing financial advertiser verification.

Conditions: - Compensation discussed individually. - Fully remote. - Opportunity for growth within the team.