Contextologist

Remote Contextologist position managing Yandex Direct campaigns for large budgets, including search, display, and video ads, with 3+ years of experience required.

Analyze competitors' advertising. Create media plans based on client tasks. Build ad campaigns from scratch: collect keywords and write ads. Manage search, Yandex Display Network (RSYA), EPC, media, and video campaigns in Yandex Direct. Reduce cost per lead and advertising expense share. Choose strategies, add negative keywords, exclude inefficient RSYA placements, and set bid adjustments. Test ads and creatives. Check and configure Metrica goals, UTM tagging, and offline conversion tracking. Test hypotheses and analyze results in Yandex Metrica. Control budgets and key project metrics. Prepare weekly client reports: expenses, number of leads, cost per lead, conclusions, and work plan.

Independent work in Yandex Direct for 3+ years. Experience with manual search and RSYA setup. Experience managing ad budgets from 1,000,000 RUB per campaign. Experience running 4+ projects simultaneously. Experience launching media and video campaigns in Direct. Understanding of end-to-end analytics. 3-4 cases with results. Ability to meet deadlines and manage multiple projects. Willingness to inform the client and account manager about issues, explain causes, and propose solutions. Willingness to complete a test assignment.

Remote work format. Work with large budgets of major companies. Probation period — 3 months. Friendly team with open communication with colleagues and manager. Opportunity to propose ideas and test them in practice.