Contextologist (Yandex Direct Specialist)

Remote Contextologist position at Asap.digital digital agency. Manage Yandex Direct campaigns, optimize costs, and deliver leads for clients. Salary from 120,000 RUB.

Digital agency Asap.digital is looking for a directologist. This role is for a person who knows how to launch and manage advertising for agency clients. The main task is to get leads and control their cost. Responsibilities: - Analyze competitors' advertising. - Create media plans based on client tasks. - Build advertising campaigns from scratch: collect keywords and write ads. - Manage search, Yandex Display Network (RSYA), EPC, media, and video campaigns in Yandex Direct. - Reduce cost per lead and share of advertising expenses. - Choose strategies, add negative keywords, exclude inefficient RSYA placements, and set up adjustments. - Test ads and creatives. - Check and configure Metrica goals, UTM tagging, and offline conversion transfer. - Test hypotheses and analyze results in Yandex Metrica. - Control budgets and key project metrics. - Prepare weekly reports for clients: expenses, number of leads, cost per lead, conclusions, and work plan.

Requirements: - At least 3 years of independent work in Yandex Direct. - Experience in manual setup of search and RSYA. - Experience managing advertising budgets from 1,000,000 RUB per campaign. - Experience managing four or more projects simultaneously. - Experience launching media and video campaigns in Direct. - Understanding of end-to-end analytics. - 3-4 cases with results. - Ability to meet deadlines and manage multiple projects. - Willingness to inform the client and account manager about problems, explain reasons, and propose a solution plan. - Willingness to complete a test assignment.

Conditions: - Remote work format. - Work with large budgets of major companies. - Probation period: 3 months. - Friendly team with open communication with colleagues and manager. - Opportunity to propose ideas and test them in practice.