Targetologist / Specialist in Contextual Advertising in Yandex.Direct

Hiring a top targetologist/contextologist for Yandex.Direct for a psychological Tarot project. Hybrid payment (fix + KPI). Serious and scientific positioning.

We are launching an online service for deep psychological diagnostics and analysis of life situations through metaphorical and analytical Tarot methods. The company is Psychological Center 'Klyuch'. The project author is a certified practicing child and adult psychologist with 7 years of experience in child-parent crises, ADHD, age-related dead ends, and family psychotherapy. The arsenal includes more than 20 specialized analytical decks (including Manara, Bright Seer). Positioning is strictly serious, scientific, and deep (complete rejection of everyday magic, fortune-telling, and 'gypsy tricks'). Directions of analyses: self-knowledge and purpose, relationship crises, financial blocks, child-parent dead ends. Funnel: Advertising in Yandex -> Interactive questionnaire site on Tilda with detailed description of client's pain -> Payment page (1500 RUB) -> Issuance of analysis in Telegram. What needs to be done: Conduct a niche audit and create selling semantic offers for hot pains of the target audience. Set up and optimize campaigns in Yandex.Direct with strict control of the cost of a completed questionnaire. Set up goals in Yandex.Metrica for end-to-end profitability analytics.

Work under a contract. There is a starting budget for tests. Payment is discussed individually: ready to pay a fixed part for launch plus a bonus part (KPI) for each client-paid application. Amateurs are asked not to bother.