UA Manager (Apple Search Ads / Google Ads)

UA Manager for iOS apps at Apperol. Remote full-time, salary from $3000 + %. Manage Apple Search Ads and Google Ads campaigns.

Responsibilities: - Launch and scale ad campaigns in Apple Search Ads and Google Ads (App Campaigns / UAC). - Acquire users for iOS apps with subscription model and In-App Purchases. - Work with Tier-1 GEO: USA, Canada, Europe, and other markets. - Optimize campaigns by Cost Per Sub, ROAS, LTV, CAC, and Retention. - Analyze ad campaign results and mobile analytics. - Create briefs for the creative team and test hypotheses.

Requirements: - Practical experience with both sources - Apple Search Ads and Google Ads (UAC) at the latest position. - Successful experience in buying and scaling traffic for white iOS apps. - Experience with subscription funnels (Subscriptions / In-App Purchases). - Understanding of mobile analytics and tracking: AppsFlyer, Adjust, Adapty, RevenueCat. - Knowledge of Postback, SKAdNetwork, and ATT. - Experience with KPIs and data-driven optimization of ad campaigns.

Conditions: - Fully remote from anywhere in the world or hybrid format in Tbilisi. - 15 calendar days of paid vacation per year. - 5 paid sick days per year without a medical certificate. - 5 paid day-offs per year for personal needs.