Team Lead Influencer Marketing (Crypto)

Veles Finance seeks a Team Lead Influencer Marketing (Crypto) with trading/crypto experience to develop influencer strategies for Europe and Asia, manage a team and budget, and drive user acquisition.

Veles Finance is a fintech company developing advanced solutions in investment management, financial process automation, and analytics. We are: ▫️An international team from 6+ countries ▫️Over 25,000+ active users daily ▫️Over 200,000+ trading strategies launched on the platform ▫️Over 100,000+ social media followers ▫️Official partnerships with Binance, Bybit, OKX, BingX, HTX, and others. Responsibilities: ▫️Formulate influencer marketing strategy for Europe and Asia; ▫️Integrate influencer direction into overall marketing strategy; ▫️Determine directions, processes, and approach to working with influencers. ▫️Manage and develop the current team; ▫️Manage the direction's budget of 300–500K per year; ▫️Control work with contractors and agencies. ▫️Attract influencers in trading, investments, and cryptocurrencies; ▫️Build long-term partnerships; ▫️Launch integrations in Telegram, YouTube, podcasts, and specialized media. ▫️Develop relationships with brokers, affiliates, and financial media; ▫️Set up performance tracking for each influencer; ▫️Analyze contribution to deposits, activity, and LTV; ▫️Prepare reports for management, work in CRM.

▫️Experience in influencer marketing in fintech, trading, or crypto from 3 years; ▫️Own database of financial influencer contacts; ▫️Experience managing a team and budget from 200K per year; ▫️Understanding of financial advertising requirements in various jurisdictions; ▫️Experience in international markets; ▫️Fluent English. Nice to have: ▫️Public presence in the industry or participation in conferences.

▫️Salary 200,000 net; ▫️Salary review based on Performance Review results; ▫️Schedule 5/2, flexible start of the day; ▫️Friendly team, opportunity to influence processes, team building events.