Influencer Marketing Team Lead

Full-time influencer marketing team lead for Printful, managing 30+ collaborations per month, leading a team of 3, and optimizing performance.

Key Responsibilities: 1. Campaign Management: Oversee 30+ influencer collaborations per month targeting the US market, ensuring deadlines, content quality, and performance targets are met. 2. Team Leadership: Manage a team of 3 influencer marketing specialists, establish clear KPIs, monitor individual performance, and drive consistent results. 3. Performance Analytics: Track and optimize campaign performance, focusing on CPM, reach, engagement rates, and overall marketing efficiency. 4. Influencer Strategy & Negotiations: Identify high-performing creators, oversee negotiations, and build long-term partnerships that deliver measurable results. 5. Reporting & Operations: Manage workflows using Airtable, Looker, and Google Workspace. Provide regular performance reports, identify bottlenecks, and implement process improvements.

• 5+ years of experience in influencer marketing, including 2+ years in a team leadership role. • English proficiency at Upper-Intermediate (B2) level or higher. • Strong understanding of influencer marketing metrics, including CPM, CPC, ROAS, and ROMI. • Proven ability to manage multiple campaigns, prioritize effectively, and consistently achieve KPIs. • Strong analytical thinking, ownership, and problem-solving skills. • Proactive mindset, excellent negotiation skills, and a friendly, collaborative communication style. • Must reside outside Russia and Belarus.

Compensation: Paid in USD/EUR, discussed during the interview.