SMM Specialist with Real Estate Experience

Remote SMM specialist for premium real estate agent in St. Petersburg. Salary 80,000 RUB. Need real estate experience and ability to travel for shoots 2-3 times per month. Goal: 80+ leads per month.

We are relaunching the Instagram of a premium real estate agent in St. Petersburg. This is a personal brand of an expert who manages client portfolios for years and helps understand which properties work, which to sell, and where to reinvest. Responsibilities: • Content strategy and monthly content plan: topics, formats, categories, calendar • Scripts for reels and preparation for shooting • Shooting on phone during shoot days and editing vertical videos up to 1 minute • Texts for all publications • Basic design in Figma: covers, carousels, static • Publishing and managing Instagram, Threads, cross-posting to Telegram • Analytics: reach, views, conversions, leads. Monthly report with conclusions and hypotheses for next month. Goal: achieve 80+ leads per month. Need to build a funnel, calculate conversion, and work based on numbers. We expect a stable publishing rhythm, conversion measurement at each stage, and plan adjustments based on results.

• Real estate experience is mandatory. • Portfolio with numbers. What was input, what was output, how long it took. • Willingness to travel for shoots 2-3 times per month to St. Petersburg. • Ability to work systematically, meet deadlines, be available during working hours. Nice to have: • Experience in premium segment, not just mass market. • Understanding of St. Petersburg market. • Experience launching an account, not just managing an existing one. • Professional-level shooting and editing: then reels maker not needed and salary range higher.

• First 2 months — fixed salary as stated; then revision towards salary + percentage based on KPI. • Remote work, shoot days in St. Petersburg twice a month. • First month — strategy assembly and packaging, then entering rhythm. To apply, send to @*****: • Resume, real estate cases with numbers • Link to account you managed and comment on what worked and what didn't • Cover letter answering: what will you do in the first month if the goal is 80 leads and the account has been inactive for eight months? Five to seven sentences are enough.