Job Details

Marketing
Lead
Remote
Full time
May 12

SMM Lead

SMM Lead position at Modny Gorod, a fashion brand focused on sustainability. Remote work. Responsibilities include developing and implementing SMM strategy, managing content, launching and optimizing social media channels, and leading a team. Requires 3+ years of SMM experience, team management, and a strong portfolio.

Modny Gorod is a brand where style meets ecology, offering new, second-hand, and vintage clothing. We are a movement for conscious fashion and sustainable development, giving clothes a second life and making style and quality accessible. With over 12 years of history, 19+ stores across European Russia, and over 200 employees, we aim to reduce environmental impact through conscious shopping. We are experiencing rapid growth in all conditions.

• 3+ years of SMM experience, including team management. • Experience in developing strategies, content plans, and content calendars. • Understanding of content shooting: what to shoot, how it should look, and why it works. • Ability to set technical specifications for shooting (references, scenarios, format, presentation). • Experience with video formats (Reels, TikTok) at the level of task setting and result control. • Experience with visuals: ability to provide edits and control quality. • Skills in using editors and montage software (Canva, CapCut, Figma, etc.). • Confident work with analytics. • Portfolio with case studies: examples of content, implemented strategies, and achieved results (growth, reach, conversions). • Experience working with a remote team. • Willingness for regular business trips. Will be an advantage: • Positive mindset and communication style. • Experience in the Fashion segment (multi-brand clothing retail). • Experience with MAX (or willingness to quickly learn). • Punctual and responsible. • Respect for self, brand, colleagues, and customers. • Belief in our values.

• Official employment. • Remote work format with a 5/2 schedule. • Competitive salary. • Corporate discount of 25% in our stores. • Gifts for birthdays and holidays. • Unlimited career growth opportunities. • Referral bonuses for bringing in new team members. • "Modny Desant" - a group for experience exchange and network development. • "First 24 Hours Rule": any mistake will be forgotten if reported to your manager within 24 hours. • Fully paid new hire internship. • Annual corporate events. • Bonuses for exceeding planned results and direct responsibilities. • We value people, their openness, and honesty. • We provide feedback to every candidate.

content creation
Social media management
Marketing Strategy
team leadership
fashion
Analytics
Remote
SMM

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