Senior Retention Specialist (iGaming)

Senior Retention Specialist (iGaming) in Limassol, Cyprus, full-time. Focus on player retention, engagement, reactivation, CRM campaigns, bonuses, promotions, loyalty, segmentation, and A/B tests.

Develop and implement player retention, engagement, and reactivation initiatives. Work with player lifecycle: onboarding, retention, churn, reactivation. Launch bonus offers, promo campaigns, tournaments, and loyalty mechanics. Segment audiences and develop personalized communication scenarios. Analyze player behavior and identify growth points for Retention, Engagement, and LTV. Plan and conduct A/B tests, analyze results, and implement improvements. Work with key metrics: Retention, Churn, LTV, ARPU, Conversion. Collaborate with Product, Operations, BI, and other teams. Independently manage initiatives from idea and prioritization to launch and evaluation.

Experience in Retention / CRM / Player Engagement / Promo Marketing. Good understanding of player lifecycle and core retention mechanics. Experience launching CRM campaigns, promos, bonus mechanics, and loyalty programs. Experience with audience segmentation and communication personalization. Understanding of key metrics: Retention, Churn, LTV, ARPU, Conversion. High level of independence and strong focus on results. Ability to prioritize and drive initiatives. Nice to have: Experience with A/B tests. Experience working with multiple markets / geos. Experience developing product retention and engagement mechanics.

Limassol, Cyprus Office Full-time