Job Details

Senior CRM / Retention Lead at Gooddrop. Remote position. Responsibilities include building the product's CRM system, working with retention and LTV, creating segmentation, launching CRM communications, analyzing data, and managing the CRM direction. Competitive salary + bonuses.

Gooddrop.is is an entertainment gaming platform in the CS2 skins & case opening niche. RESPONSIBILITIES: Build the product's CRM system: • Design retention architecture. • Establish lifecycle communications. • Create automated scenarios. • Develop event-driven marketing. Work with retention and LTV: • Increase D1 / D7 / D30 retention. • Improve deposit frequency. • Reduce churn. • Re-engage dormant users. • Develop the VIP segment. Create segmentation: • Behavioral segments. • VIP segments. • Lifecycle segments. • Risk/churn segments. • Personalization. Launch CRM communications: • Telegram, email, push, in-app, SMS. • Bonus and game mechanics. Work with analytics: • Analyze cohorts, track retention/LTV, identify growth areas, run A/B tests, evaluate CRM mechanics effectiveness. Manage the CRM direction: • Establish processes. • Formulate a roadmap. • Participate in team hiring. • Collaborate with product/analytics/support/marketing.

• Opportunity to build the CRM direction almost from scratch. • Strong influence on the product and metrics. • Fast launches without bureaucracy. • Access to analytics and the product team. • High level of freedom and ownership. • Competitive fixed pay + performance-based bonuses. • Remote work format.