PR & Marketing Lead (Fintech / Crypto / Investment)

PR & Marketing Lead for a fintech/crypto investment fund. Build PR and marketing from scratch, manage media relations, partnerships, and analytics. Full-time remote.

Role involves a 3-month probation period focused on the fund, with potential expansion to other holding directions. Goal: build and launch PR and marketing from scratch in 3 months: from positioning and media map to regular publications, partner channels, and measurable relevant inquiries. Main tasks: - Positioning & Content: Develop key messages, editorial plan, articles, comments, interviews, and press kit. - Media Relations: Select financial, business, and crypto platforms, negotiate with editors, PR agencies, and newswire. - Evaluation & Placements: Organize direct, paid/sponsored, and syndicated publications, check labeling, actual reach, and terms. - Partnerships & Lead Generation: Connect thematic publishers, professional communities, KOLs, and affiliate channels. - Analytics & Analysis: Set up tracking of mentions, inquiry sources, end-to-end budget, and cost per result. - Management & Processes: Coordinate contractors, prepare website, align sensitive wording with legal. Expected results after 3 months: - Month 1: positioning, media map, press kit and basic texts agreed, budget/GTM plan, first publications. - Month 2: regular content pipeline launched, first paid and partnership hypotheses tested, analytics set up. - Month 3: reproducible process from news hook to effect/inquiries evaluation, ROI report and next quarter plan.

For us, important in your experience: - Direct working contacts with PR agencies, newswire, financial and industry media (Fintech, Crypto, VC/Invest). - Clear understanding of economics and difference between editorial mention, paid/sponsored publication, press release, and syndication. - Experience building partner/affiliate channels for traffic acquisition. - Ability to write and package materials independently, and manage contractors effectively. - English level for negotiations and preparing pitches/materials.

Full-time remote. 3-month probation with focus on fund, possible expansion later.