Paid Social Lead (Meta Ads)

Paid Social Lead at TakeClass, remote part-time, for an international online face-fitness school. Scale Meta Ads sales while maintaining ROI, manage team, analyze metrics, and drive growth.

TakeClass is an international online face-fitness school targeting English-speaking audiences (USA, UK, Europe, Australia). We offer a subscription product: low-cost course entry, 7-day free access, then $39/month. Main customer acquisition via Meta Ads. Responsibilities: - Scale ad campaigns and increase sales without losing profitability. - Analyze Meta Ads metrics (CPM, CTR, frequency, purchase cost), find growth points, and prevent audience burnout. - Research competitors via Meta Ad Library and spy services, turn successful creatives into hypotheses. - Manage a targetologist and creator: set tasks, oversee launches, and test new formats, hooks, and offers. - Make budget decisions based on business metrics: CAC, LTV, ROAS, trial-to-paid conversion, and payback period. - Implement AI tools and automation, constantly search for new sales growth opportunities.

Essential: - 2+ years of experience with Meta Ads and independent responsibility for results. - Experience managing ad budgets of $100,000+ per month. - Proven cases of scaling ads while maintaining profitability, backed by numbers. - Experience with English-speaking markets (USA, UK, Europe). - Confident use of Advantage+, broad and similar audiences, understanding of ad account structure when scaling. - Deep understanding of unit economics and data-driven decision making. - Experience analyzing creatives via Ad Library and spy services. - English for working with ad materials and platform. - Confident use of AI tools in daily work. Nice to have: - Experience with subscription products, trials, online education, beauty, or wellness. - Experience working with UGC creators.

Fully remote work. Part-time employment. Work with an international product and English-speaking markets. Autonomy in decision-making and direct impact on business growth. A team with existing advertising and content creation specialists.