Marketing Analyst
Marketing Analyst at Liqui Moly Russland (Moscow). Responsibilities: target audience analysis, data collection/analysis, market and competitor monitoring, assortment analysis, marketing research, and organizing marketing events.
About us: Liqui Moly Russland LLC is one of the largest companies in the market for sales of engine oils, car cosmetics and auto chemicals. The company has a rich and long history, with a central office in Moscow and a network of branches across Russia. Responsibilities: • Analysis of target audience needs. • Collection, structuring and analysis of data (external and internal). • Identifying discrepancies between product parameters, requirements and customer wishes for the product and timely informing relevant departments to adjust the product and give it new consumer properties. • Monitoring the product's position in the market (sales progress, demand), analysis of consumer attitudes and interest in the product. • Conducting regular company research. • Monitoring competitor activity. Analytics and informing relevant departments. • Marketing analysis of the assortment (by segments, by product groups). • Development and maintenance of a database on the market state. • Monitoring market trends (by goods, prices, production methods, positioning, etc.). • Working with managers and clients (training, workshops, consultations, presentations) in the head office and branches. • Monitoring publications about the company. Responding to critical comments about the company. • Organizing and conducting various marketing events (advertising campaigns, presentations, industry seminars, conferences). • Maintaining and expanding business connections that contribute to promoting the company's services and expanding the client base. • Preparing reports for management. • Business trips up to 20% per month.
• From 3 years in the profile (preferably in the auto business in trading companies). • Experience creating and conducting surveys, questionnaires, competitor monitoring, etc. • Experience in analytical research necessary for launching and implementing new products, as well as improving existing products. • Experience organizing marketing events. • Knowledge of pricing methods and sales volume planning. • Skills in conducting ABC analysis. • Confident use of ChatGPT/Claude/YandexGPT for data analysis, generating hypotheses, preparing reports. • Skills in working with neural networks for processing texts and tables (e.g., automatic categorization of goods, summarization of reviews). • Ability to formulate prompts for solving business tasks. • Proficiency in public speaking techniques and methods. • Ability to conduct interesting and impressive presentations. • Experience independently preparing presentations and conducting training for company employees and clients. • Knowledge of MS Office, 1C at a good level.
• Work with a highly qualified mentor. • Training in client work technologies for the industry. • Corporate technical training on products. • Work schedule: Mon-Fri 9:00-18:00. • Employment under the Labor Code of the Russian Federation. • Timely salary with annual indexation. • Opportunity to influence the size of salary/bonus. • Prospect of long-term career development. • Additional compensation for temporary disability sheet. • Compensation of 50% of voluntary medical insurance cost. • Corporate mobile communication. • Work location: Ryabinovaya St. (1 km from MKAD).
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