Targeting specialist (Performance Marketing)

Targeting specialist (performance-marketer) for real estate promotion. Full-time remote. Salary 70,000 – 120,000 RUB. Contact: *****

We specialize in promoting developers, real estate agencies and realtors. Responsibilities: - Setting up advertising campaigns in VK Ads / Telegram Ads / Yandex.Direct - Analyzing target audience and competitors, segmenting audiences and forming advertising hypotheses - Developing launch strategy: audience, offer, creative, test, scaling - Planning tests, defining evaluation criteria and making decisions based on results - Preparing advertising offers and texts, formulating USP for different audience segments - Analyzing advertising metrics, finding causes of performance drops and growth points - Evaluating the entire funnel: from ads and leads to lead quality and deal closure - Setting tasks for designer and preparing simple creatives independently if needed - For Telegram: launching Telegram Ads and seeding, analyzing channels via TGStat/Telemetr, working with UTM tags

Experience as targeting specialist / performance-marketer from 1 year Practical experience in independently managing advertising campaigns: from strategy preparation and launch to optimization and reporting Experience with at least one of the main tools: VK Ads, Telegram Ads, Yandex.Direct Experience in real estate, construction or related niches is a plus Interest in real estate and readiness to develop in this niche Experience in managing several projects simultaneously and meeting deadlines Readiness to work in a team and follow established processes, accept feedback and refine tasks

Fully remote work Full-time employment Stable flow of projects Training paid by the company Strong team and clear processes Opportunity to grow to Senior (also ready to hire at Senior level if candidate has relevant experience)