Lead Marketer at JSC GTNT

Lead Marketer for a satellite communications operator in Moscow. Salary from 162,000 RUB. On-site, full-time.

What to do: - Understanding of modern internet marketing tools: SEO, contextual advertising, SMM, content marketing, analytics. - Development and implementation of digital strategy for business goals (leads, traffic, sales, brand awareness). - Managing company reputation (SERM): monitoring mentions, handling negative reviews, building positive information field. - Analyzing company products and services (B2B): identifying USP, positioning, adaptation to target audience segments. - Conducting market and competitor research; calculating effectiveness of campaigns (ROI, CPL, CAC), preparing analytical reports for management. - Organizing and participating in exhibition activities: choosing venues, forming booth, planning activities, collecting contacts. - Preparing corporate presentations for products and new services, and materials for industry events (booklets, cases, commercial proposals). - Developing and maintaining social media (VK, Telegram); complying with internet advertising labeling requirements, maintaining register of creative and tokens. - Overseeing development, content, and support of corporate websites: controlling content relevance, UX/UI requirements, technical parameters, integration with CRM and end-to-end analytics. - Planning, launching, and optimizing ad campaigns in Yandex Direct and other channels: keyword selection, targeting setup, A/B testing, budget management, bid adjustments. - Setting up and supporting web analytics systems (Yandex Metrica): tracking goal actions, setting goals and events, analyzing user behavior, identifying conversion growth points. - Forming and segmenting client base for marketing activities; organizing email newsletters, push notifications, and other communication channels, monitoring deliverability and open/click rates.

Who we are looking for: - Experience with Bitrix (CMS, CRM) - ability to configure components, work with content, integrate forms and analytics. - Knowledge of Yandex Direct, Yandex Metrica, PowerPoint, Photoshop, Illustrator - confident use of tools for advertising, analytics, and visual materials. - Experience in B2B segment - understanding of sales and communications with corporate clients, ability to adapt marketing messages to different decision-maker roles. - Understanding of basic SEO and content marketing principles - ability to set tasks for contractors and evaluate quality of work. - Data and reporting skills - ability to structure information, draw conclusions, and present results to stakeholders. - Ability to plan and prioritize tasks - experience with multitasking, meeting deadlines and budgets of marketing projects.

Conditions: - Work in a large dynamically developing company. - Salary 162,000 RUB (before taxes), after probation +15,000 RUB (before taxes), plus semi-annual bonus. - Five-day work week from 09:00 to 18:00, Friday until 16:45 (strictly office, remote not considered). - Employment according to the Labor Code of the Russian Federation. - Medical insurance with dentistry after probation.