Product Marketer at Kontur.Diadok

Product marketer for e-document management service Kontur.Diadok in Yekaterinburg. Tasks include market segmentation, hypothesis testing, sales kits, and go-to-market strategies. Competitive salary and flexible work format (remote, hybrid, office).

Kontur.Diadok is an electronic document management service. With its help, you can create, send, receive and sign electronic documents. Tasks: - Segment the client audience and formulate product hypotheses for new directions based on it. Segment B2B segments by industry, business size, and needs. - Organize validation of value propositions for different segments: collect and analyze data on the market, competitors, and client insights to confirm or refute hypotheses. - Assess revenue potential of hypothetical marketing activities and new product proposals — build financial models for each scenario. - Test sales channels and pricing policies for new products for different market segments, identify the most effective combinations. - Develop a complete sales kit: presentations, cases, scripts, objections for transferring the product to the commercial department and a successful sales launch.

Experience in market research using TAM, SAM, SOM methodology to assess market size and share. - Practice applying the JTBD framework for deep analysis of client tasks and motivation. - Skill in conducting competitive analysis and A/B tests to validate hypotheses. - Ability to build CJM for complex B2B products with a long deal cycle. - Experience with unit economics: calculating CAC, LTV, margin, forecasting payback. - Proficiency in Excel functions: pivot tables, visualization, building forecast models. - Experience in cross-functional projects: with analysts, development, sales, marketing, ability to build communication and achieve a common result. - Ability to notice insights and triggers in the market and package them into clear hypotheses ready for testing.

Opportunity to influence the product. The marketer is embedded in the full cycle: together with the product team we decide what functions the product needs, how much it should cost, and who exactly needs it. And after that, we convey value to the client and develop relationships with them. - Decent working conditions. Salary matches the level of skills, the bonus and review system is transparent. - Freedom and responsibility. We trust the expertise of colleagues and do not like micromanagement. We do not master budgets, but design, calculate, defend and implement solutions ourselves — based on established processes. If something goes wrong, we draw conclusions and change tactics. - Development support. Annual performance review, clear development track, and a strong marketing community. Help with preparation for conference talks, opportunity to participate in podcasts and write articles. - Technological environment. We use artificial intelligence in products and internal processes where it is truly useful, not for hype. - Care for your comfort. You can work remotely, hybrid, or in the office if available in your city. In any case, we provide the equipment and everything necessary.