Lead Content Marketer

Lead Content Marketer position at MDI Group, focusing on email marketing and CRM communications, with salary from 200,000 RUB, full-time on-site in Moscow region.

Build email marketing and CRM communications from scratch: develop strategy, audience segmentation, content plan, and automated email chains. Create lead-nurturing and conversion scenarios for different client funnel stages (email, WhatsApp, SMS, longreads, articles). Conduct customer development interviews, extract deep insights, and transform them into marketing messages. Adapt key ideas for different communication formats without losing depth or conversion. Track and optimize key funnel metrics (open rate, CTR, CR, ROI). Set tasks for designers and layout specialists, controlling the final visual execution of materials.

Strong copywriting as a key competency: ability to write vividly, persuasively, and structurally, avoiding bureaucratic language and clichés. Deep understanding of the psychology of high-paying audience, their motivations, fears, and decision-making triggers. Practical experience in email marketing and CRM chains, understanding how content works within a sales funnel. Ability to work with newsletter analytics, test hypotheses, and influence conversion indicators. Proactivity and readiness to work directly with the founder without complex bureaucracy. A significant plus: experience in real estate, premium products, or complex B2C/B2B sales.

Income: from 200,000 RUB (final amount discussed individually based on the interview results, with potential for growth with high performance). Location: work on the company's premises in a suburban marketing house (Klinsky district, Moscow region; remote format is not provided). Schedule: 5/2 (Saturday and Sunday are days off). Transparent career track: opportunity to quickly grow to head of content direction and build your own team. Full resource support and corporate privileges.