Influence Marketing Team Lead

iGaming product for gamers (CS2 Case Platform) seeks Influence Marketing Team Lead. Manage influence team, work with global Tier 1 and 2 markets. Salary: fixed + quarterly bonus. Remote, full-time.

Manage influence team and be responsible for the direction's results. Conduct regular syncs, control workload, quality of work, and execution of plans. Train managers, develop their expertise, and help them grow within the team. Build work with influencers in global Tier 1 and 2 markets. Find and evaluate creators via YouTube, TikTok, Reels, and other platforms. Negotiate, handle pricing, and work with CPA, Fixed, RevShare. Plan placements, allocate budgets, and monitor campaign effectiveness. Prepare briefs, control creatives, integrations, and placement quality. Analyze results, attribution, and key performance metrics. Develop a base of influencers, agencies, and partners in global markets. Improve team processes and scale working approaches.

Experience as Team Lead / Lead in influence marketing for high-risk products. Practical experience in managing and developing a team of influence managers. Strong people-management skills: regular control, feedback, training, and employee development. Hands-on approach: willingness to independently find creators, negotiate, and engage in operational work. Real experience with global markets, preferably Tier 1 and 2. Experience in international outreach: finding databases, communication via email and direct contacts. Management of influence budget from $50k per month / volume from 300 integrations per month. Practical experience with YouTube, Reels, TikTok, and Twitch. Understanding of key metrics: FTD, CAC, ROAS, LTV, and attribution windows. English at B2 level for independent communication with international partners. Nice to have: Love for esports, personal gaming experience in CS2 / Dota 2. Experience in automating team routine via no-code / low-code / AI. Experience working both on the agency side and on the product side.

Work directly with CMO and ability to influence the direction's development. Focus on international markets and scaling global influence marketing. Large volume of tests via YouTube, TikTok, Reels, agencies, and direct creators. Salary: fixed salary + quarterly bonus. Full-time schedule, remote work format. 28 days of vacation + paid sick days.