Job Details

Head of Social Media at Brand IceCro (Moscow). Development of social media promotion strategy, management of team and contractors. Salary from 160,000 ₽.

Develop and implement a company promotion strategy on social media to increase brand awareness, audience growth, and shelf off-take. Build and scale a content factory (planning, production, hypothesis testing) for Instagram*, VK, YouTube shorts, TikTok, Likee. Manage a team (SMM, designers, creators) and contractors. Generate weekly and monthly reports on key metrics. Analyze content effectiveness, identify growth points, adjust strategy based on data. Formulate KPIs and plans to achieve marketing goals.

Strong SMM experience with a focus on metric and brand growth. Confident understanding of content management, analytics, marketing, advertising, strategic planning, and communications. Coordinate all stages of content production. Ability to deeply analyze the audience, work with their requests, create target audience personas, and focus on their triggers in content creation. Proven successful case studies. High project engagement and good taste.

Hybrid work format, from 9:00 to 18:00; Employment from day one; Competitive salary + performance-based bonuses (metric/sales growth); Work in a growing FMCG brand with ambitions to take a strong market position; Opportunity to influence new product launches and their promotion.