Head of Growth

Head of Growth needed for a product at the intersection of Web3, fintech, and trading. Remote, full-time, salary from $3k. Responsible for go-to-market strategy, launching acquisition channels, and scaling growth.

Build a go-to-market plan: first audience, channels, messaging, budget. Propose and launch initiatives: advertising, collaborations with other projects, partnerships, influencers, referral programs, events. Own marketing channels: launch new ones, strengthen working ones, close non-performing ones. Calculate acquisition economics: cost per user per channel and when a channel stops paying off. Work with internal product data: user journey from first touch to first forecast and return. Act as a customer for new product features and changes, and verify their impact. Test hypotheses on a small budget and make data-driven decisions.

3-4+ years in growth marketing in crypto, betting, iGaming, trading products, or free-to-play games. Responsible for acquisition with measurable results: number acquired, cost per user, conversion to action. Launched a product or direction to market, built channels from scratch. Can name initiatives you personally conceived and brought to results. Calculate acquisition economics: user cost, channel payback. Work with product data, not just ad platforms. Able to acquire users when major ad platforms are closed for crypto and gambling. Formulate product requests in an actionable way. Candidates located in Russia and Asia are not considered. Nice to have: Experience in prediction markets (Polymarket, Kalshi, etc.). Connections in crypto: projects for collaborations, influencers, communities. Experience in an early-stage product or with a small budget. Experience with retention mechanics: bonuses, missions, levels, cashback. Built growth yourself in a small team, rather than managing a department in a ready structure.

Remote, full-time. Salary: from $3k. To apply, attach your resume and salary expectations.