Google Ads Contextologist (App Promotion)

Google Ads specialist for app promotion, $2100/month net, startup in Tbilisi, office work.

Tasks: Launch and manage App campaigns, Search, Performance Max, YouTube, and Demand Gen. Attract app installs and events, allocate budget across countries and campaigns. Set up and verify Firebase, GA4, AppsFlyer or Adjust, conversions, events, and UTM. Test ads and landing pages, reduce CPI/CPA, and be responsible for ROI. Weekly short report: numbers, conclusions, next steps.

At least 6 years of experience specifically in Google Ads. Experience promoting mobile apps and working with App campaigns. Experience with budgets from $30,000 per month, cases, and ability to show account with results. International campaigns: Europe, USA, Middle East, CIS, Latin America. Different languages, bids, seasonality, and moderation requirements. Independent setup of tracking, understanding of CPI, CPA, CTR, ROAS, and LTV. Confident work with AI tools. Plus: Apple Search Ads, LinkedIn Ads, Reddit Ads, Yandex Direct for Russia, experience with AI products, subscriptions, and B2B apps. English from B1, work in the office in Tbilisi.

Salary $2,100 per month net, direct communication with founders, quick decisions without bureaucracy, freedom to try new tools and approaches.