Job Details

An international iGaming product company is looking for an Email Marketing Team Lead to manage the email channel and develop retention campaigns. Office-based in Limassol.

We are an international iGaming product company with a presence in Turkey, Europe, Africa, and Asia. We are currently seeking an Email Marketing Team Lead to head the email department and be responsible for developing user communications and improving the effectiveness of retention campaigns. Key Responsibilities: — Managing the email marketing team: assigning tasks, supporting, and developing employees; — Planning, launching, and optimizing email campaigns (promotional and informational newsletters) across multiple GEOs; — Working with user databases: segmenting audiences by behavior and activity; — Analyzing newsletter effectiveness (Open Rate, CTR, Conversion Rate) and implementing improvements; — Conducting A/B testing to enhance the effectiveness of email communications; — Collaborating with CRM, designers, and the content team to coordinate communications; — Ensuring the correct and timely sending of email campaigns; — Working with trigger sequences and optimizing user communications.

Key Requirements: — 3+ years of experience in email marketing within the iGaming industry (Senior or Team Lead level); — Team management experience is a plus; — Proficient in email marketing tools and CRM platforms; — Practical experience with Customer.io is mandatory; — Experience with cross-brand newsletters; — Basic knowledge of HTML and email template layout; — Strong analytical skills.

What We Offer: — Work format: comfortable office in Limassol; — Annual loyalty bonus; — Paid vacation and sick leave; — Regular performance reviews and career development; — Team building events, corporate activities, and gifts for important occasions.