Email/CRM Marketing Specialist (US Market)

Email/CRM marketer for the US market, remote, full-time. Build email funnels, reactivation strategies, and PR content for a psychology brand.

We are the team of Leonid Talpis, author of the 'AllLenskaya Therapy' method. We don't use textbook psychology but modern approaches, technology, and deep practice. Over 70 people in the team, growing product in psychology and spirituality niche, aiming to enter the US market. Tasks: - Build email funnels (2 segments, 6-10 emails per month): content plan, write emails, plan branches and triggers (opened/not opened/clicked/started purchase but didn't pay/bought, etc.), follow-ups, reactivation, post-purchase communication, test hypotheses and optimize emails. - Reactivation of the base (10 emails per month): 1200+ contacts without regular touches - develop reactivation strategy and move audience to regular communication. - PR content (8-10 articles per month): write articles for external platforms and brand promotion on the US market.

Experience in email/CRM marketing and building funnels. Experience with American audience (portfolio required). English - native or fluent (C1+), sufficient for writing marketing emails and articles for US audience. Ability to independently go through: strategy → content plan → texts → analytics. Understanding of metrics OR, CTR, LTV. Strong copywriting meeting the right TOV. Love numbers, analytics, spreadsheets, validate hypotheses, make conclusions from data. Nice to have: experience in psychology/mental wellness/spirituality/self-development; digital products, subscriptions, base reactivation.

Remote format, full-time. Income from 100,000 RUB. Real influence zone: build the channel from scratch and see decisions change numbers. Work in a project with strong semantic component. Participation in scaling the company and entering international market.