CRM / Retention Marketing Manager (B2C)

Experienced CRM marketer for user retention strategy in a large online project. Remote, salary discussed in DM.

Tasks: Audience segmentation and RFM analysis; creating automated funnels and trigger communications; working with Email, Push, SMS, and messengers; personalizing offers and retention mechanics; cohort analysis, A/B testing, and campaign optimization; increasing Retention Rate, LTV, and repeat activity.

Experience in CRM or Retention marketing in B2C; analytical, segmentation, and communication automation skills; knowledge of key marketing metrics; proficiency with AI tools; SQL and CRM platform experience are a plus.

Fully remote work, 5/2 schedule; income discussed individually; large client base and opportunity to influence key product metrics.