CRM Marketing Specialist

CRM Marketing Specialist at MAXXclinic, a network of cosmetology clinics in Moscow. Salary from RUB 130,000, hybrid work.

Responsibilities include managing client base in YCLIENTS, YPLACES, and Bitrix24; segmenting clients by services, activity, and visit recency; designing CRM funnels and communication scenarios; creating automated chains via chatbots, push notifications, email and SMS; developing welcome, retention, reactivation, and cross-sell scenarios; automating reminders and personal offers; writing message texts; setting tasks for creatives; maintaining client database hygiene; coordinating data exchange between services; participating in AI chatbot development; analyzing campaign results and preparing reports.

At least 2 years of experience in CRM marketing or communication automation; practical experience with Bitrix24 and mailing/chatbot services; understanding of CRM funnels and trigger scenarios; ability to segment databases; writing skills for short sales texts; experience with analytics and Google Sheets; knowledge of CRM metrics (conversions, retention, repeat sales); ability to manage tasks independently; attention to data; ability to set tasks for integrators and designers. Experience with YCLIENTS, YPLACES, or beauty/wellness projects is a plus.

Salary from RUB 130,000; hybrid work format (2-3 days in office, rest remote) after probation; official employment per Russian Labor Code or other convenient format; opportunity to influence CRM marketing and design communications.