CRM-маркетолог / Retention-маркетолог Telegram-бот

Remote CRM/Retention Marketing role for a VPN subscription product, salary from 150,000 RUB, company VSE VPN.

• Develop the Telegram bot funnel: from first launch and trial to purchase, renewal, and return of users. • Independently propose promotional campaigns: choose audience, offer, timing, and message sequence. • Create and improve automated chains based on user actions, segment, and subscription stage. • Write message and button texts, verify transitions, offer correctness, and campaign settings. • Conduct A/B tests and assess impact on conversion, revenue, and retention. • Maintain a campaign calendar, analyze results, and propose next steps. • In the future — develop email marketing after the website launch.

• Practical CRM marketing experience in Telegram bots or B2C subscription products. • Understanding of trial, first purchase, renewal, return, and upsell scenarios. • Cases with measurable results and clear personal contribution. • Ability to segment audiences, build chains, and test hypotheses with data. • Ability to write short selling messages and clear buttons. • Independence: find growth points, propose solutions, and take them to launch. Nice to have: • Experience with email campaigns and automated email chains. • Ability to build automations and small tools with no-code and AI, verify their results, and set tasks for developers.

• Remote work, full-time. • Work on an active VPN subscription product with the ability to influence funnel, retention, and revenue. • Direct interaction with Head of Growth; technical team helps with integrations and refinements. • Selection: questionnaire with a short practical task, then an interview with suitable candidates, then an offer.