CRM Marketing Specialist

CRM marketing specialist at MAXclinic: work with client database in YCLIENTS, YPLACES, Bitrix24, design CRM funnels and automation. Remote, with hybrid option after probation. Experience with Bitrix24 and CRM marketing required.

Work with the client database in YCLIENTS, YPLACES, and Bitrix24; segment clients by services, activity, recency of visit, and other criteria; design CRM funnels and communication scenarios for different stages of the patient journey; create automated chains via chatbots, YPLACES push notifications, email and SMS campaigns; develop welcome, retention, reactivation, and cross-sell scenarios; automate reminders, repeat visits, procedure recommendations, and personalized offers; design the logic of messages: triggering conditions, sequence, intervals, and stopping points; write texts for campaigns, bots, push notifications, and service messages; set tasks for creating creatives and, if necessary, create simple materials in Figma or Canva; maintain order in the client database: tags, fields, segments, duplicates, and lead sources; set up and control data exchange between YCLIENTS, YPLACES, Bitrix24, and other services; participate in the development of an AI chatbot and filling its knowledge base; generate personalized offers for various patient groups; participate in developing new sales funnels and client return mechanics; analyze communication results: deliveries, opens, clicks, responses, bookings, repeat visits, and revenue; conduct A/B tests of offers, texts, channels, and send times; prepare regular reports and improve chains based on data; set technical tasks for contractors.

Experience in CRM marketing, retention marketing, or communication automation for at least 2 years; practical experience with Bitrix24 and campaign or chatbot services; understanding of CRM funnel logic, trigger scenarios, and customer lifecycle; ability to segment the database and turn data into clear communication scenarios; skills in writing short, clear, and selling texts; ability to work with analytics, reports, and Google Sheets; understanding key CRM marketing metrics: conversions, return rate, repeat sales, average check, and revenue by segment; ability to independently carry a task from idea and funnel scheme to launch and result analysis; attention to data and understanding the consequences of mass changes in the client database; ability to set tasks for integrators, designers, and other contractors; proficient Russian and systematic thinking. Experience with YCLIENTS, YPLACES, medical clinics, cosmetology, beauty, or wellness projects is a plus.

Remote work; hybrid format after probation: 2-3 days in office, rest remote; employment under the Labor Code of the Russian Federation or other convenient collaboration format; opportunity to independently design communications and influence the company's CRM marketing; work with the marketing department, administrators, integrators, and contractors.