CRM Marketing Specialist at Avito Auto

CRM Marketing Specialist at Avito Auto in Moscow. Develop personalized communication scenarios, test hypotheses, and improve user experience for millions of users.

The Avito Auto marketing team develops user communications to help them find the best offers and learn about new platform opportunities. We build personalized interaction scenarios, test hypotheses, and use data to improve user experience. Our goal is to make communications relevant, useful, and timely for millions of Avito Auto users. Responsibilities: • Build and test hypotheses, segment the base, control and improve performance metrics of regular and mass campaigns. • Manage main communication channels: app push, email, in-app (notification center, pop-ups), webpush, messengers, SMS. • Develop the CRM base, enrich it with data, and increase efficiency of its use. • Find growth points for communication efficiency in the product funnel. • Monitor key direct marketing metrics — OR, CR, unsubscribes, spam, and others. • Lead joint projects with CRM platform and product teams of the Avito Auto vertical.

• At least 2 years of experience in CRM marketing. • Ability to build CJM, independently generate and test hypotheses, launch and validate A/B tests. • Analytical skills: understand what lies behind numbers, and strive to develop these competencies. • Willingness to quickly master the technology stack: SQL, A/B platform, chatbot constructor, and other tools. • Experience in cross-functional interaction with product, marketing, development, and analytics, ability to build effective processes with cross-teams.

• Extended health care: DMS, life insurance, oncology insurance. • Psychological support service, as well as financial, legal, and healthy lifestyle consultations for you and your loved ones. • Corporate sports: group workouts, well-being app. • Special offers from partners and discounts on Avito services: accommodation booking, promotion services, mortgage insurance. • Meal compensation. • Opportunity for external and internal training at company expense: courses, trainings, lectures, experience exchange with foreign colleagues. • Flexible work format. • Comfortable office 2 minutes from Belorusskaya metro station: panoramic view of the city center, places for focused work, gym, rest areas.