CRM Marketer B2B at VseInstrumenti

CRM Marketing Manager B2B at VseInstrumenti, Moscow, partial remote. Develop CRM marketing for B2B clients, segmentation, personalized email/push/SMS campaigns, retention and LTV growth.

About VseInstrumenti: one of the largest Russian e-commerce players and a leader in the DIY online market. The company has been developing an online hypermarket for professionals and businesses for 20 years: over 2 million products, 1,000+ stores and pickup points across Russia, 100,000 orders daily. B2B focus: more than 140,000 companies from construction, manufacturing, trade and services are served monthly; in 2025 B2B accounted for 75% of revenue. Tasks: • Develop CRM marketing for B2B clients and communications throughout the customer lifecycle. • Segment the customer base and create personalized interaction scenarios for different customer groups. • Launch regular and trigger communications via email, push, SMS and other channels. • Develop retention, reactivation, repeat sales, cross-sell and upsell mechanics. • Together with the business, find new growth points for the customer base and turn them into CRM mechanics. • Evaluate CRM activity results and find ways to improve their commercial effectiveness.

• 2–3+ years of experience as a CRM marketer in large product/retail/e-commerce companies. • Experience working with a large customer base and developing CRM communications for different customer segments. • Understanding of customer journey and ability to build communications at different stages of the customer lifecycle. • Experience with email, push, SMS and other direct communication channels. • Ability to independently invent and launch CRM mechanics: retention, reactivation, repeat sales, cross-sell and upsell. • Strong understanding of CRM business metrics: repeat purchases, retention, purchase frequency, revenue from CRM channels and LTV.

• Employment under the Labor Code of the Russian Federation. • Comfortable office with various benefits. • IT accreditation. • Team with high expertise and strong corporate culture. • Minimum bureaucracy. • Voluntary medical insurance, sick leave, vacation pay.