ASO Manager
ASO Manager at Aya Games for RioRise mobile MMO. Remote, full-time, Middle/Senior. Salary by interview. Focus: organic installs and store page conversion in Google Play and App Store.
RioRise is a mobile MMO with core audience in Brazil, played in Latin America, Indonesia, USA, launching in Turkey, Vietnam, Thailand, Australia. Millions of installs per month on both platforms. Responsibilities: - Grow organic visibility: semantics for geos, core query positions, recommendations, featured, similar apps. - Own store page conversion from visit to install in key geos. - Plan and run A/B tests of icon, screenshots, video, texts: Google Play experiments, Product Page Optimization and custom pages in App Store. Maintain test history. - Prepare design tasks for store visuals and evaluate what drives conversion. - Apple Search Ads: launch, tests, ROI evaluation. Also as data source for real query demand. - Monitor vitals and app quality, provide product with justified tasks when technical state limits promotion.
- 3-5 years in ASO for mobile games, with explainable and verifiable results - Hands-on with both platforms: Google Play Console and App Store Connect, including experiments, localizations, promo materials - Ability to plan a correct test and honestly read results, including negative: hypothesis, sample size, significance, decision - Experience with store analytics tools: AppTweak, Sensor Tower or analogues
Fully remote work Flexible schedule, result-oriented rather than hours Health insurance (DMS) after probation period Large freedom in testing hypotheses, formats, approaches Team focused on fast iterations and scaling successful solutions Salary based on interview results
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