User Acquisition Manager (Music App)
UA Manager for a music mobile app in Limassol, Cyprus. Full-time, office-based. Competitive salary.
Responsibilities: - Launch and scale ad traffic in Meta Ads: through web funnels and directly to the app. - Ensure target KPIs on profitability (ROAS, CAC, LTV). - Analyze acquisition metrics, quizzes, and paywalls to find growth points. - Test packages: creatives, audiences, offers, formats. - Collaborate with the design team: set tasks for creatives and analyze test results. - Maintain reports on costs, profitability, and performance dynamics. - Track trends in mobile UA and propose solutions for improving results.
Requirements: - Experience in UA for mobile applications. - Experience in purchasing through web funnels and direct. - Experience with US and European markets. - Proficient in Meta Ads. - Ability to make independent decisions based on data and take responsibility for results.
Conditions: - Competitive salary, discussed individually. - Opportunity to influence the product: every employee's opinion matters.
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