User Acquisition Manager (Meta and Google)

SternMeister, a German training center with AZAV/DEKRA certification, seeks a User Acquisition Manager to manage Meta and Google Ads channels. Full-time remote, salary from $2000.

SternMeister is a German educational center that helps migrants in Germany retrain for in-demand professions. Students come almost entirely through paid traffic: Meta, TikTok, and Google. Meta and TikTok are channels where demand must be created. Google is a channel where demand already exists. Role UA Google: You take full responsibility for Google: Search, Performance Max, YouTube, Demand Gen, and remarketing. The goal is to build Google as a second stable scalable channel with predictable CPL and CPQL: capture all search demand for our products, understand its capacity, and determine at what price it can be expanded through YouTube and Demand Gen. Role UA Meta: Meta is our main channel, accounting for the majority of budget and leads. You will be responsible for: multiple ad accounts, currently two funnels (quiz funnels and webinar funnel), a flow of hundreds of new creatives per month, analytics down to qualified lead and student. The goal is to scale the channel without increasing CPL and CPQL and replace one-off successes with a system: clear account structure, regular creative testing cycle, end-to-end analytics trusted by both marketing and sales.

Full-time, remote. Salary from $2000.