User Acquisition Manager

User Acquisition Manager for mobile games, remote B2B, direct work with founders, growth to CMO.

Direct work with founders and ability to influence growth strategy and marketing investments. Opportunity to grow to CMO.

Practical experience in User Acquisition for mobile games and successful campaign scaling. Understanding F2P product economy and link between acquisition cost, player behavior, and profitability. Experience with AppLovin, Meta, Google Ads, Apple Search Ads, programmatic platforms, and incentivized traffic. Confident work with MMPs like AppsFlyer or Adjust, ability to analyze campaign and cohort data. Ability to build cohort LTV and ROI models, forecast spend, and allocate budgets. Experience with A/B testing, creative testing, attribution, and incrementality assessment. Understanding of SKAdNetwork, server-to-server tracking, and data privacy requirements in mobile marketing. Understanding of ASO and how store page optimization and organic growth complement paid acquisition. Experience leading UA specialists, interacting with other teams and ad partners. English for discussing campaign results, presenting reports, and communicating with founders and international partners. Clear communication, responsibility, and ability to align priorities between teams. Constructive feedback, willingness to revise decisions based on data, and timely discussion of risks and challenges.

Fully remote work in B2B format. Flexible start of workday. Paid vacation and sick days. Budget for education and professional development. Budget for health and fitness. Medical insurance / DMS with dental coverage.