User Acquisition Manager

User Acquisition Manager at VellVox in Moscow. Manage ad campaigns, test new channels, analyze metrics (CPA, CPI, LTV, ROAS). Salary: 150,000 – 250,000 ₽ per month. Full-time office role.

VellVox is a team promoting products for a major game development company, managing international hits with over 300 million players and expanding to new platforms. The UA department has two directions: Performance UA and Growth UA. Responsibilities: - Manage advertising campaigns and continuously seek ways to improve their effectiveness (white-hat promotion channels). - Launch campaigns to test high-risk hypotheses (new ad channel features, new audiences). - Test and prepare new channels, markets, and approaches for scaling. - Participate in new product launches and assist in evaluating business metrics. - Test fundamentally new approaches to product presentation in creatives. - Work with analytics: research funnels, handle fraud, and analyze traffic quality (CPA, CPI, LTV, ROAS).

Requirements: - Good spoken and written English (B2 or higher, as used daily in negotiations with partners). - Experience buying traffic in at least one channel: Google Ads, Meta (Facebook) Ads, TikTok, Unity Ads. - Understanding of key profitability metrics (ROAS) and product engagement metrics (Retention). - Research mindset: enjoy getting to the bottom of things, formulating hypotheses, and drawing conclusions based on numbers. - Genuine desire to develop in mobile and cross-platform marketing. - Willingness to work full-time in our cozy office. Nice to have: - Experience in developing internal marketing analytics tools. - Experience working on games or entertainment apps in collaboration with a product team. - Understanding of the free-to-play mobile game business model.

Approximate salary level: 150,000 – 250,000 ₽ Work conditions: Moscow, Paveletskaya metro station, office. Official employment according to the Labor Code of the Russian Federation. Growth UA team – 3 specialists (separate Performance team). Spend: several million dollars+ per quarter. Channels: Google Ads, Meta Ads, TikTok, Unity Ads.