User Acquisition Manager

User Acquisition Manager for international gaming product with 250M+ players. Office in Moscow, Paveletskaya. Manage ad campaigns on Google Ads, Meta Ads, TikTok, Unity Ads. Salary 150,000–250,000 RUB.

Team Growth UA – 3 specialists (separate Performance team). Spend: several million dollars+ per quarter. Channels: Google Ads, Meta Ads, TikTok, Unity Ads. Responsibilities: - Manage ad campaigns and continuously seek ways to improve their effectiveness (white promotion channels); - Launch campaigns as part of testing high-risk hypotheses (testing new ad channel features, entering new audiences); - Test and prepare new channels, markets, and approaches for scaling; - Participate in launches of new products and help evaluate business metrics; - Test fundamentally new approaches to presenting products in creatives; - Work with analytics: explore funnels, deal with fraud, and analyze traffic quality (CPA, CPI, LTV, ROAS).

- Good spoken and written English (B2 or higher, as we use it daily in negotiations with partners); - Experience in traffic acquisition in channels (not necessarily all): Google Ads, Meta (Facebook) Ads, TikTok, Unity Ads; - Understanding of key payback metrics (ROAS), product engagement metrics (Retention); - Research mindset: you like to get to the bottom of things, formulate hypotheses, and draw conclusions based on numbers; - Sincere desire to develop in mobile and cross-platform marketing. Nice to have: - Experience participating in the development of internal marketing analytics tools; - Experience working on games or entertainment apps in collaboration with a product team; - Understanding of the free-to-play mobile game business model.

- Employment according to the Labor Code of the Russian Federation (ТК РФ); - Flexible start of the working day from 9:00 to 11:00; - Voluntary health insurance (ДМС) with dentistry from the 2nd week of work; - Partial compensation for fitness, psychologist consultations, and Skyeng classes; - Salary range 150,000 – 250,000 rubles (depending on grade).