User Acquisition Manager

Elephant Games is looking for a User Acquisition Manager for a remote full-time role. The role covers planning, launching, and optimizing campaigns in AppLovin, Facebook Ads, Google Ads, Unity Ads, Mintegral, Moloco, and managing the full UA cycle.

Elephant Games is looking for a User Acquisition Manager. Responsibilities: - Plan, launch, and optimize advertising campaigns in AppLovin, Facebook Ads, Google Ads, Unity Ads, Mintegral, Moloco. - Find partners and purchase incentivized traffic. - Manage the full user acquisition (UA) cycle: testing hypotheses, validating results, scaling successful initiatives. - Prepare and launch soft launch projects. - Monitor, analyze campaign performance, and optimize to established KPIs based on key metrics, including ROAS. - Collaborate with internal teams: ASO, creative production, analytics, product, and others. - Find and test new tools, channels, and strategies. - Analyze advertising campaigns via AppsFlyer to scale effective traffic sources.

Requirements: - 3+ years of experience with video ad networks (GameDev). - Confident Excel skills (pivot tables, data analysis, reporting). - Experience with various products, including web products — will be a plus (incent traffic, DSP, video networks). - Experience with subscription-based and ad-monetized products (games/utilities). - Experience with attribution and analytics systems (AppsFlyer, Adjust). - Understanding of key performance metrics: CPI, CPA, ROAS, LTV, Retention, ARPU. - Experience planning and building user acquisition funnels in different channels. - Experience conducting tests and working with hypotheses. - English — B1+. Nice to have: - Experience with rewarded traffic.

- Remote full-time work in a stable game company. - Open management that trusts the team and is focused on joining efforts to achieve results. - 23 vacation days and paid sick leave.