UA Manager
UA Manager at Hitapps, a GameDev company specializing in Puzzle Games. Remote role focused on planning, launching, and optimizing ad campaigns on Applovin, Unity, Mintegral, Google Ads, Meta; analyzing KPIs and running A/B tests.
Hitapps is a GameDev company specializing in Puzzle Games. We have several successful products in both categories with a combined total of over 150M+ downloads, and we are regularly featured in the top charts in the Games section. Our culture is built on transparency, we are results-oriented and respect the improvement. Responsibilities: Planning, launching, and optimizing advertising campaigns on platforms such as Applovin, Unity, Mintegral, Google Ads, Meta, and others; Monitoring and analyzing the quality of acquired audiences based on KPIs; Collaborating closely with the creative team to develop and test ad creatives; Generating hypotheses, conducting A/B tests, and interpreting results to enhance campaign performance.
At least 2 years in user acquisition for mobile games with IAA/IAP monetization models, managing budgets of $100k+ per month; In-depth knowledge of UA channels and their auction mechanics; Responsible for delivering clear and measurable results; Analytical mindset, attention to detail and good communication abilities; Self-motivated with a focus on continuous improvement.
Competitive compensation; 100% recovering for vacations, sick leaves; 12 additional paid day offs per year; Budget for personal education, language courses & sports activities; Conference attendance: you can join top industry events; Zero bureaucracy and a supportive, transparent culture.
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