Traffic Manager (gamedev/gaming)

Game company with 20+ years of experience seeks a Traffic Manager to manage paid campaigns in Meta, DSP, ad networks, and affiliate channels. Remote full-time. KPI: CPI, retention, ROAS.

We are a game company with 20+ years of experience. We develop our own projects and publish third-party games. Responsibilities: — Launch, manage, optimize, and scale campaigns in Meta, DSP, ad networks, and affiliate channels — Daily budget allocation across campaigns, channels, audiences, and creatives — Monitor KPIs: CPI, retention, ROAS, acquisition cost, etc. — Analyze results and prepare reports — Form conclusions: what to scale, turn off, test — Assign tasks to the creative team and analyze creative performance — Conduct A/B tests of audiences, offers, landing pages, bundles — Find growth points and reduce acquisition costs — Sync with product and creative teams

Expected: — Experience in performance marketing and paid traffic — Practice in launching and optimizing in Meta and/or DSP, ad networks, affiliate networks — Ability to work with budgets, KPIs, and analytics — Understanding metrics: CPI, retention, ROAS, LTV, CPA — Experience with A/B tests — Ability to assign tasks to the creative team — Analytical thinking, data-driven decisions Nice to have: — Experience in the gaming industry — Promotion of mobile/web games — Work with multiple GEOs and different traffic types — Experience with affiliate networks and ad managers

How we work: Jira, Confluence, Slack, Google Docs, and Sheets. Main communication — Slack and Telegram. We value independence, transparent communication, initiative, and getting tasks done. Remote, full-time. If interested — send your resume via direct message to @*****