Traffic and Analytics Specialist (Yandex Direct)

Russian brand of adult products 18+ seeks a remote traffic specialist to manage Yandex Direct campaigns, analyze data, and optimize ROI. Salary from 70,000 RUB/month.

We are a Russian brand of adult products 18+. We sell our own product lines on marketplaces and through our own website. The brand name will be disclosed during personal communication. The ideal candidate is a specialist with experience in 18+ or other niches with strict advertising platform restrictions. The site is growing, and we want to take paid traffic to another level: not just launch campaigns, but make decisions based on real data on paid orders and profit. Advertising budget from 500,000 RUB per month. Responsibilities: - Conduct an audit of current advertising campaigns, Metrika, and order data, and form a change plan. - Manage and develop Yandex Direct: search campaigns for low/mid/high frequency queries, YAN, product campaigns, and retargeting. - Collect, clean, and cluster semantics, work with negative keywords and cross-negative keywords. - Set up correct measurement of advertising results: goals, ecommerce, offline conversions, and UTM tags. - Reconcile advertising costs with actual paid orders and calculate results considering cost and margin. - Launch and analyze experiments, including checking the impact of site advertising on brand sales on Ozon and Wildberries. - Set tasks for the designer for ad creatives and test headlines, offers, and visuals. - Provide feedback on landing pages from a conversion perspective. - Once a week, collect a short and clear report: expenses, paid orders, results by campaign, what was changed and why.

Requirements: - At least 2 years of experience with Yandex Direct in e-commerce: search, YAN, product campaigns. - Experience with advertising budgets from 300,000 RUB per month. - Independent work with semantics: collection, clustering, negative keywords, low/mid/high frequency queries. - Yandex Metrika at the level of setup: goals, ecommerce, offline conversions. - Confident work with spreadsheets and the ability to reconcile advertising costs with actual orders. - Ability to evaluate advertising by real economics, not just by dashboard metrics. - Calm attitude towards 18+ topics. Will be a plus: experience with 18+ products or other niches with strict moderation, VK Advertising/Telegram Ads, A/B and geo experiments, as well as SQL, Python, Google Apps Script, or work with Yandex Direct and Metrika APIs.

Conditions: - Fully remote, the project is intended as the main one. - Can start with part-time employment and gradually increase it. - Office in Moscow, m. Nagornaya - optional. - Full access to order data, cost, and margin. - Own designer and photo studio for creatives. - Probation period 1-2 months. - Salary review based on results after 3 months. Salary: from 70,000 RUB net per month for full-time employment. Open to discussion, depends on experience and relevant cases. For part-time, the scope of work and payment are also discussed separately.