Traffic and Analytics Specialist (Yandex Direct)

Russian adult goods brand seeks a remote traffic specialist to manage Yandex Direct campaigns, analyze paid orders, and optimize ROI. Budget from 500,000 RUB/month, salary from 70,000 RUB/month.

We are a Russian brand of adult goods 18+. We sell our own product lines on marketplaces and through our own website. The brand name will be disclosed during personal communication. The ideal candidate has experience in 18+ or other niches with strict advertising platform restrictions. The site is growing, and we want to take paid traffic to another level: not just launch campaigns, but make decisions based on real data on paid orders and profit. Responsibilities: - Audit current advertising campaigns, Yandex Metrica, and order data, and form a change plan; - Manage and develop Yandex Direct: search campaigns for low/mid/high frequency queries, YAN, product campaigns, and retargeting; - Collect, clean, and cluster semantics, work with negative keywords and cross-negative keywords; - Set up correct measurement of advertising results: goals, ecommerce, offline conversions, and UTM tags; - Reconcile advertising expenses with actual paid orders and calculate results considering cost and margin; - Launch and analyze experiments, including checking the impact of site advertising on brand sales on Ozon and Wildberries; - Set tasks for the designer for ad creatives and test headlines, offers, and visuals; - Provide feedback on landing pages from a conversion perspective; - Once a week, compile a short and clear report: expenses, paid orders, results by campaign, what was changed and why.

Requirements: - At least 2 years of experience with Yandex Direct in e-commerce: search, YAN, product campaigns; - Experience with advertising budgets from 300,000 RUB per month; - Independent work with semantics: collection, clustering, negative keywords, low/mid/high frequency queries; - Yandex Metrica at the level of setting up: goals, ecommerce, offline conversions; - Confident work with spreadsheets and the ability to reconcile advertising expenses with actual orders; - Ability to evaluate advertising by real economics, not just by dashboard metrics; - Calm attitude towards 18+ topics. Nice to have: experience with 18+ products or other niches with strict moderation, VK Ads/Telegram Ads, A/B and geo experiments, as well as SQL, Python, Google Apps Script, or work with Yandex Direct and Metrica APIs.

Conditions: - Fully remote, the project is intended as the main one; - Can start with part-time employment and gradually increase it; - Office in Moscow, m. Nagornaya - optional; - Full access to order, cost, and margin data; - Own designer and photo studio for creatives; - Probation period 1-2 months; - Salary review after 3 months based on results. Salary: from 70,000 RUB per month after taxes for full-time employment. Open to discussion, depends on experience and relevant cases. For part-time, workload and payment are discussed separately.