Job Details

Company: LVLX-Partners is looking for a Team Lead/Head of Retention for a remote position. Salary is negotiable. Responsibilities include developing CRM strategy, planning and launching campaigns, managing bonus mechanics, and CRM analytics.

Responsibilities: — Development of the project's CRM strategy: segmentation, player lifecycles, trigger and mass campaigns. — Planning and launching CRM campaigns across all channels (email, push, SMS, Telegram, in-app). — Building and optimizing regular flows: onboarding, reactivation, churn-prevention, VIP/Pre-VIP, LTV Growth. — Management of bonus and promo mechanics in collaboration with Bonus/Promo: mathematics, targeting, KPIs. — Creation and maintenance of the CRM content calendar + unified test calendar. — CRM Analytics: setting metrics and monitoring RR, DAU, CR→dep1-dep5, BR, Bonus ROI, OR/CTR. — Hypotheses and A/B tests: formation, launch, analysis. — Channel deliverability management: domains, reputation, infrastructure in collaboration with Tech. — Coordination of work with design, copywriters, BI, and tech teams. — Regular reporting on CRM effectiveness and optimization proposals.

Experience in CRM in iGaming — Experience working with tier 2, tier 3 geos — Strong product logic: understanding LTV, retention, behavioral analytics. — Knowledge of CRM platforms (Customer.io / others). — Ability to work with data — Skills in hypothesis building, A/B testing, analysis. — Systemic approach, quick decision-making, ability to work at a high pace.

Competitive salary discussed at the interview; — Stable salary payments every 2 weeks; — Flexible work schedule (5/2 with a floating start to the workday); — 20 working days of vacation, 4 days off; — Fully paid sick leave/vacation; — Partial compensation for training/medical care after the probation period; — Remote work; — Access to the corporate library MyBook