Specialist in Traffic and Analytics (Yandex Direct)

Russian adult goods brand seeks a remote traffic specialist for Yandex Direct with 2+ years e-commerce experience, budget from 500,000 RUB/month, salary from 70,000 RUB/month.

We are a Russian brand of adult goods 18+. We sell our own product lines on marketplaces and through our own website. The brand name will be disclosed during personal communication. The ideal candidate is a specialist with experience in 18+ topics or other niches with strict restrictions from advertising platforms. The site is growing, and we want to take paid traffic to another level: not just launch campaigns, but make decisions based on real data about paid orders and profit. Advertising budget is from 500,000 RUB per month. Responsibilities: - Conduct an audit of current advertising campaigns, Metrika, and order data, and form a change plan; - Manage and develop Yandex Direct: search campaigns for low/mid/high frequency, YAN, product campaigns, and retargeting; - Collect, clean, and cluster semantics, work with negative keywords and cross-negative; - Set up correct measurement of advertising results: goals, ecommerce, offline conversions, and UTM tags; - Reconcile advertising expenses with actual paid orders and calculate results considering cost and margin; - Launch and analyze experiments, including testing the impact of site advertising on brand sales on Ozon and Wildberries; - Set tasks for the designer for ad creatives and test headlines, offers, and visuals; - Provide feedback on landing pages from a conversion perspective; - Once a week, compile a short and clear report: expenses, paid orders, results by campaigns, what was changed and why.

Requirements: - At least 2 years of experience with Yandex Direct in e-commerce: search, YAN, product campaigns; - Experience with advertising budgets from 300,000 RUB per month; - Independent work with semantics: collection, clustering, negative keywords, low/mid/high frequency; - Yandex Metrika at the level of setup: goals, ecommerce, offline conversions; - Confident work with spreadsheets and ability to reconcile advertising expenses with actual orders; - Ability to evaluate advertising by real economics, not just by dashboard metrics; - Calm attitude towards 18+ topics. Nice to have: experience with 18+ products or other niches with strict moderation, VK Advertising/Telegram Ads, A/B and geo experiments, as well as SQL, Python, Google Apps Script, or work with Yandex Direct and Metrika APIs.

Conditions: - Fully remote, the project is intended as the main one; - Can start with part-time employment and gradually increase it; - Office in Moscow, Nagornaya metro station - optional; - Full access to data on orders, cost, and margin; - Own designer and photo studio for creatives; - Probation period 1-2 months; - Salary review after 3 months. Salary: from 70,000 RUB per month after taxes for full-time employment. Open to discussion, depends on experience and relevant cases. For part-time, the scope of work and payment are also discussed separately.