Specialist in contextual and targeted advertising (Yandex Direct, VK Advertising)

Specialist in contextual and targeted advertising at the Nite Dobra charity foundation. Remote, Moscow, St. Petersburg. Configure Yandex Direct and VK Advertising campaigns.

— Setup, launch and management of advertising campaigns in Yandex Direct and VK Advertising; — Development of advertising strategies to attract donations; — Setup of retargeting and segmentation of target audiences; — Creation and testing of ads and creatives; — Analysis of advertising effectiveness using Yandex Metrika; — Optimization of advertising campaigns, increasing conversion and reducing the cost of attracting donors; — Preparation of reports on the results of advertising campaigns.

— Experience with Yandex Direct and VK Advertising; — Confident use of web analytics tools; — Understanding of performance marketing principles; — Ability to effectively manage advertising budgets; — Independence, responsibility and result orientation; — Experience in promoting NGOs and charity fundraisers will be an advantage.

— Remote work format; — Flexible schedule; — Opportunity for professional growth in socially significant projects; — Compensation and cooperation format are discussed after the interview.