Contextual Advertising Specialist (Yandex Direct, Google Ads)

An experienced PPC specialist is required for long-term cooperation on a Gaming/iGaming project (CS2), focusing on Yandex Direct and Google Ads.

We are a company developing our own project in the Gaming/iGaming sphere, related to the game industry CS2. Currently, the project is at the final stage of development. We are forming a team of specialists for launching, further promotion, and scaling the platform. Responsibilities: - Primary targeting, followed by constant retargeting from all possible marketing channels - Constant optimization of advertising campaigns - Setup, launch, and ongoing management of contextual advertising in Yandex Direct. - Desired experience with Google Ads. - Development and implementation of a paid user acquisition strategy. - Setup and launch of initial advertising campaigns via Yandex Direct. - Geo: CIS, and in the future EU.

Confirmed experience with Yandex Direct. Experience with Google Ads will be an advantage (preferred). Practical experience in setting up and optimizing contextual advertising. Deep understanding of retargeting, audience segmentation, and advertising funnels. Ability to independently develop an advertising strategy and propose effective solutions. Experience with analytics and conversion tracking systems. Ability to work with advertising budgets and evaluate campaign effectiveness. Experience in promoting projects in Gaming/iGaming/Gambling niches is desirable. Successful cases with specific results will be an advantage.

Remote work format. Long-term cooperation with ongoing management of advertising campaigns. Work on a developing project with scaling prospects. Landing pages and their selection remain on the company's side. Advertising budget and payment terms are discussed individually. Opportunity to independently propose and implement solutions to improve advertising performance.